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De Beers demand hits a new record high

18-5-2018

 

Diamond Jewellery demand from worldwide climbed 2 percent to US$82 million in 2017 amid robust consumer confidence, De Beers reported.

 

The United States demand rose four percent to US$43 billion, continues to be the major driver of growth for the fourth consecutive year, represents more than half of the total global demand.

 

“People around the world are spending more on diamond jewellery than ever before, and it’s encouraging to see consumers in the US, the world’s largest and most mature market, leading the way,” said De Beers CEO Bruce Cleaver.

 

Mainland China is the second largest consumer market with a three percent increase in demand to US$10 billion. The company said the growth was supported by strengthened economic condition and a 20-year high in consumer confidence.

 

Other main markets such as India, Japan and the Gulf saw low single-digit declines. However, the demand growth outlook for 2018 in most of the countries and regions remains positive.

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