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Indian youngsters, platinum key customers

21-2-2020

 

Platinum Guild International (PGI) pointed out that India has become the world fastest growing platinum market with an annual growth rate of eight percent in the last six years. “Platinum is now firmly established in India, and the jewellery industry can expect strong growth in coming years, as platinum becomes further embedded into the life of India’s young consumers,” said PGI CEO Huw Daniel.

 

In 2018, 64 percent of young consumers saw platinum as a symbol of love, higher than other precious metals. Given that, three in five of 1.4 billion Indian population is expected to be below the age of 35 by 2021. Young customer will be the key driver for platinum jewellery.

 

PGI has launched different collections to cultivate the association between platinum and expression of equality in love, intimacy and commitment in India throughout years from Platinum Days of Love wedding bands in 2009, Evara in 2015 to Men of Platinum in 2019. (Photo and chart courtesy: PGI)

 

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