16-8-2018
Tiffany & Co. announced a three-year renovation and expansion plan at its Manhattan flagship to attract millennials. Construction is slated to start in the coming spring and conclude by the fourth quarter of 2021. Its retail space will temporarily move to the former location of Niketown that closed earlier this year during the transition.
The flagship accounts for about 10 percent of the retailer’s annual sales. “We are extremely excited about the opportunity to transform our iconic New York flagship store and create a dramatic new experience for customers,” Tiffany CEO Alessandro Bogliolo said. “Innovation will remain at the forefront of Tiffany’s plans for 727 Fifth Avenue, and the newly reimagined flagship will serve as the modern crown jewel of our global store network.”
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