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  • The campaign for the Pandora x Keith Haring collection is inspired by the 1980s New York City street scene that influenced his art.
  • The 12-piece jewellery collection includes earrings, a necklace, rings and bracelet, and will only be available online and in stores from 29 September to 29 November.

Pandora Unveils First Ever Art Collaboration - Keith Haring X Pandora

 

Pandora recently announced a 12-piece jewellery collection inspired by the late artist and activist Keith Haring, who was part of the legendary New York art scene during the 1980s. 

 

The collection features Harings colourful and symbolic works including the barking dog, angel baby and signature bold lines.

 

This is our first art collaboration and an ideal match for Pandora. Harings ambition to make ‘art accessible for all’ resonates strongly with Pandoras mission to give a voice to peoples loves and make high-quality, hand-finished jewellery available to everyone. Theres an openness and approachability to Harings philosophy, which speaks directly to what we stand for at Pandora. Our team has worked hard to translate Harings beautiful work into a jewellery collection and we look forward to presenting it to our customers,” said Stephen Fairchild, chief product officer at Pandora.

 

Collaborations with other brands and artists is a way for Pandora to build awareness and stretch the brand into universes like art, fashion and music. From burgeoning rappers, break-dancers, skateboarders and club-goers to basketball players and bucket drummers, the Keith Haring x Pandora campaign encapsulates the infectious energy of the zeitgeist that shaped the artists most iconic works.

 

 

 

5-10-2022

 

 

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