22-1-2020
Chow Tai Fook (CTF) has acquired Enzo, a China gemstone jewellery brand four days after announcing its intention to shutter 15 outlets in Hong Kong.
CTF executive director Adrian Cheng said: “Distinguished by exquisite craftsmanship and creativity, Enzo will continue its niche position as a natural coloured gem specialist to complement the Group’s multi-brand strategy, enabling us to further venture into the coloured gemstone arena. On the other hand, Enzo can leverage Chow Tai Fook’s retail and industry know-how to generate greater values to its customers.”
Founded in 2004, Enzo “caters to the modern, sophisticated and self-confident women who demand fashionable jewellery with a highly distinctive style”. It has around 60 points-of-sale spanning China’s tier-one and tier-two cities and solid brand presence on e-commerce platforms such as Tmall. Its jewellery is available from below RMB 3,000 to 50,000 and above.