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  • blossom gerbera ring

A quest for persistence

Helen Ho, designer and co-founder of Mio Senso, is known for her persistent focus on delivering feminine, meticulous yet affordable silver jewellery for everyday wear.

When launching her brand in 2004, she communicated her jewellery designs with customers online. Since then she has kept her customer base growing by exhibiting at trade fairs in Hong Kong, selling her collections at TDC Design Gallery on consignment, and opening her own boutique in the city in 2014.

“Over the last decade and more, I have become more sophisticated in designing. Nevertheless, my aspiration for making graceful all-day jewellery with details at reasonable prices is still with us,” she said. Mio Senso targets working ladies between 25 and 50 years old.

Silver offers her more rooms for creation. “Silver is a more affordable kind of precious metal, which was especially true 10 years back. Besides, it allows me to realise bigger pieces of jewellery. Bangles, for instance, weighing up to 30 grams per piece on average, can give full play to communicating complicated design ideas, which is too costly for my customers to be done in solid gold,” she said.

Also owned HDJewellery Design Co Ltd which holds the retail brand Mio Senso, Helen Ho has gained solid experiences in jewellery manufacturing and customer services. “We chose not to run our own factory in order to dedicate our time to our best – design and marketing. We have been working with craftsmen in Hong Kong, mainland China, Thailand and Indonesia,” she explained.

Besides running its own website, Mio Senso is very active on social media. Although Ho acknowledges the significance of social media, she believes in the O2O business model. “Online platforms are more effective in building customer relationship. But we need a brick-and-mortar store for customers to feel the jewellery by themselves,” she added.

Instead of diversifying Mio Senso’s product category to carrying a high-end line in her store, Helen Ho tells Hong Kong Jewellery that she has planned to launch a new brand of “cute-looking” jewellery for younger customers.

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